JWC

The Homes & Interiors Publicity Specialist
We have been working with amazing brands for 10 years, including Egyptian Cotton, Curtain Express and John Lewis Partnership … but it’s our work with creative independent businesses that really inspires us.

When it comes to securing influential media coverage – we won’t be beaten. Our record is over 100 media clippings for a single wallpaper client in one week.

We do this by focusing on emerging trends and tapping into up-to-the-minute Google data to build great campaigns which journalists love.

We have placed 1,000s of products in the view of the buying public using our connections throughout the media.

Whether it’s driving traffic or gaining backlinks, we have the skills to get you where you need to go.

The Interior Design Press Office
If you have great case studies and projects which you’re keen to show off in the media, we can get them placed for you. Click here to schedule a chat with John and learn how we can help.

We have been building our homes & interiors network for ten years now. Our network of contacts spans every relevant supplement, website, and magazine. We honestly believe we have the best contacts book in the sector.

Every day we get requests from journalists and editors at regional, national, and international media who are looking for exciting interiors projects to write about online, in print, and to share across their socials.

Indie Interiors Press Offices
The Indie Interiors Press Office is something we have designed to enable independent direct-to-consumer online retailers get a feel for the benefits good product PR can bring to their homes & interiors brand.

It draws on our experience of working in the sector for the last ten years, and using a mix of journalistic nous and digital marketing savvy generates the kind of results usually only available to big brands with deep pockets.

Content Which Drives Sales
We dig deep into the search terms being used by consumers on Google to create blog content which not only looks great on your website, but will actually bring people to your store.

We specialise in finding low-competition keywords and phrases which have a decent monthly search volume. We then use our journalistic know-how to create inspiring, image-rich content to help bring customers to your site.

Influencer Relations
Since 2012 we have been witness to the rise of the influencer. We have worked in partnership with influencers of all levels – from celebrities such as @FearneCotton and @Abbeyclancy to designers @pearllowe and @2lgstudio as well as micro-influencers and content creators.

But it’s a sector which is riven with problems and finding legitimate partners can be a minefield.