Leading trade paint brand Leyland's eye-catching 'Mad About Colour' campaign stepped up a gear recently when it featured in the final weekend of the British Touring Car Championship at Brands Hatch.

Six all-new 'Leyland Lovelies' wasted little time in making their mark with the 'saucy six' - each representing a creative colour from the Leyland colour card - on hand to officially start a charity run of the circuit by members of the paddock.

The race was won by a member of the Leyland-sponsored team Airwaves BMW, which perfectly set the tone for a weekend high on thrills and spills.


The girls also helped spark interest in Leyland's exclusive competition in which race-goers were encouraged to vote for their favourite colour, with two lucky winners getting their hands on an exclusive BMW M3 RaceMaster track day with one of the Airwaves BMW drivers.

Leyland's colourful presence was also felt as three of the team's cars, across both the BTCC and the Porsche Carrera Cup GB, were emblazoned with the 'Mad About Colour' designs.

Leyland Brand Manager Nicki Hickman said: "It was a fantastic end to what has been a wonderful season for both Leyland and Airwaves BMW/Motorbase Performance.

"Leyland has long been dedicated to providing professional tradespeople with imaginative colours and what better place to shout about than in front of 35,000 people and hundreds of thousands more watching on TV.

"While this was a hugely successful weekend for Leyland, it's only the start of us proving we really are mad about colour," he enthused.

See: Leyland colours

(BMcC/KMcA)