The promotion, which features 396,000 prizes and is IRWIN's biggest ever giveaway, starts on January 1 2011 and is themed around 'cutting edge' technology. All customers are guaranteed to win a prize every time they purchase a promotional Jack 880 or EVO saw in either January, February or March 2011.
Special on-pack stickers have been applied to the sleeves of saws that are taking part in the promotion, and these offer instant win notification. Buyers simply peel back the sticker to find what prize they have won. To redeem their prize, they then remove the sticker to reveal a unique code which is then entered online at www.irwin.co.uk/cuttingedge
Prizes include everything from state-of-the-art iPads, Playstation3s, iPhone, iPods, HD Freeview Boxes and SatNavs, through to Evo vs Ferrari track days, mp3 downloads and drinks vouchers, as well as a selection of IRWIN tools including tape measures, utility knives and blades, waterpump pliers and the EVO handsaw itself.
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The UK's bestselling handsaw, the Universal Triple Ground Jack 880, and the revolutionary new EVO handsaw will both be at the forefront of customers' minds thanks to a trade press advertising campaign, direct mailers, new point of sale materials and special offers for merchants.
Retailers will also have the opportunity to get their hands on Cutting Edge gadgets for themselves, with rewards of iPods, iPhones and iPads based on cumulative saw purchases across the duration of the promotion.
With sales in excess of one million in the UK each year, the Jack 880 with its distinctive orange and black handle is the saw of choice among professional tradesmen, due to its versatility and excellent value for money. The EVO is the result of more than five years product development by IRWIN’s specialist team, taking a new approach to handsaw design and producing results that have never been seen from a Universal handsaw before - outperforming both coarse and fine handsaws on both speed and quality of cut.
IRWIN's Channel Marketing Manager Paul Jakeway said: "This is our biggest ever promotion and builds on the success of last year’s on-pack campaign. The fantastic prizes available will really appeal to a retailers’ customer base and ensure they sell in even greater volumes than ever before."
For further information on the IRWIN Cutting Edge promotion, please call IRWIN Customer Services on: 0844 4121190 or visit www.irwin.eu
