The council selected the company to build retail, leisure and accommodation facilities in the Kingsmead area.
Plans include a multiplex cinema, restaurants, student housing, residential development and other indoor leisure outlets.
Bouygues has also designed a public area to host a variety of events including markets, an outdoor skating rink at Christmas and local theatre productions.
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Canterbury City Council’s Chief Executive, Colin Carmichael, said: "The standard of all the bids was very high, and we’re delighted to have selected such an experienced company as our partner for this exciting regeneration project for Canterbury.
"Bouygues Development has an excellent track record of developing large-scale, complex mixed-use regeneration projects such as the one we envisage for Kingsmead."
JLL advised Bouygues on the development, funding and leasing strategies for the project.
Axel Boutrolle, Regional Director at Bouygues Development, said: "We have put together a very competent professional team and we look forward to realising this important strategic site for Canterbury."
Bouygues are working towards submitting a planning application at the start of 2016, with construction beginning later that year.
(LM)
