Launching the new logo amidst an 'evolving market', this is the first time in over ten years that Wates has undergone a brand refresh.
The Wates Group is already accelerating toward an ambitious target of increasing turnover two-fold, with the volume of work in hand the highest it has been for five years and the order book up 50% on the previous year.
Drawing on the Group's values, vision and financial robustness, the refined brand identity will underpin this commercial success with a continued its focus on target sectors, utilising the profit generated to invest in acquisitional growth.
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The new logo has been created following extensive research with customers and employees and will be gradually introduced by the company on its site hoardings and marketing collateral.
Andrew Davies, CEO of the Wates Group, said: "Wates recognises the need to constantly adapt in an increasingly evolving market and our ability to move with an ever-changing industry is a challenge that we are adept in overcoming, but one that we nevertheless must continue to embrace.
"We are reaching a critical point in our drive to strategically expand the business and renewing the brand identity was key to underpinning our plans for future growth. As custodians of a family business, it was incredibly important that we retained the heritage and equity in the Wates name but we have modernised and refined the brand mark to create a bolder, more dynamic image that is representative of the strength and values for which Wates is renowned."
