Although smaller in stature than the company is normally used to, the project was incredibly complex, and Airsculpt were selected to develop the design concept, fabricate, engineer and install an interactive experience that is now in pride of place in the O2 and Westfield. Airsculpt helped to create and deliver a unique and innovative interactive brand experience, to promote Sky and the launch of their new offering – the Sky Q box.
From concept to completion, Airsculpt were involved in developing each stage of the process. Working with Onedotzero and their software and IT partners from day one, Airsculpt's experienced architects and designers were able to lead the project to its completion, under incredibly tight timelines, and with a brief that was constantly evolving. Its expertise in all areas meant that this project was able to be achieved, and within the immovable deadlines which Airsculpt were working to, this was certainly a challenge at points.
With the assistance of the experiential marketing company's visual brief and after intensive design evolution and project development, Airsculpt helped turn the project from visual concept to a physical reality. Airsculpt designed not only the steel works, the timber carcasses, the lighting and of course the elasticated membrane, but it also held shaped the brief into a functional reality, with a flawless finish.
-- Advertisement --
Design Engineering
Airsculpt produced three separate versions of interactive digital membrane experiences, with interactive photo booths to capture the participant's information. Behind the interactive digital membrane sat bespoke kinetix technology and powerful projectors – projecting 'fluid imagery' onto the digital membrane. In 'play mode' users were able to manipulate by touch the projected imagery across the elasticated membrane. The experience went one step further in 'screen to screen' mode. When holding a tablet near the digital membrane, users were able to move and flick the fluid imagery from one screen to the next. The portrait photo booths enabled participants to have fluid image montages to be taken and then directly emailed to them to keep.
Interactive Digital Tensile Membranes
Airsculpt produced a fluidly designed and LED back lit structure which spanned the length of the upper parts of the Sky Studios at the O2. At the entrance to these Sky Studios Airsculpt installed another fluidly designed and back lit structure, which echoed the upper parts and once again gave users the chance to be interactively involved in the project. The company installed a freestanding static structure into Sky's Iconic Store at Westfield London. This structure was a double sided digital membrane with two fluid portrait booths, enabling simulations multiple experiential participation. Finally Airsculpt designed and built three retail touring units, which were smaller (but by no means less intricate) versions of the Westfield structure – designed to be demountable and re-constructed in shopping mall environments, as they embark on a nationwide tour to promote sky and the launch of their new Sky Q Box.
This was a project which at no point was off the rack and materials were carefully chosen, not only for their fire ratings and robustness, but also for their ability to be washed and cleaned with ease. Every single stage and turn of the project required a bespoke solution, for which Airsculpt provided guidance, fabrication insight and design engineering development. It was a project which also utilized all elements of Airsculpt's in-house Architectural Design, Form Finding, Steelworks Frame Design, Fabrication Drawing, LED Lighting and Project Management teams, making this one of the most inclusive projects Airsculpt have worked upon to date.
Creative Concept Design by: Onedotzero.
Lighting Design by: Design 360 and Airsculpt.
Engineering and Architectural Design by: Airsculpt.
Custom Pc's by: Aztec Events Services.
CRM and Data Capture by: Fat Unicorn and Yoke.
Fabrication by: Airsculpt
Installation by: K2 and Airsculpt
www.airsculpt.com
