The scheme involves demolishing the existing building on Regent Street and delivering 44 residential units above 11,000 sq ft of retail space on the ground floor and basement.
The project forms part of The Crown Estate's wider £100m redevelopment programme. Work is scheduled to start this year and completion is scheduled for summer 2020.
Cliff Thomas, managing director, Kier Construction London, said: "We're very pleased to have been awarded this prestigious contract and are looking forward to working with The Crown Estate in redeveloping Regent Street, one of the world's most popular shopping destinations.
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"This project, which builds on our expertise in delivering mixed-use schemes, will provide a high-quality retail and residential development in the heart of London and forms a key part of The Crown Estate's wider regeneration plans."
Bob Dawson, Head of the Regent Street Portfolio at The Crown Estate, said: "Regent Street is one of the world's top destinations for shopping, business and leisure. Ongoing investments such as Morley House are an important part of our long-term commitment to London's West End and support our vision to refocus the area north of Oxford Circus around high-quality lifestyle and leisure, complementing the fashion-led offer on the rest of Regent Street."
(LM/MH)
