Mr Lawrenson, 47, joined Imperial Commercials in 2002 and has enjoyed successive roles with the company's truck brands before his most recent appointment at the beginning of January.
He will step down from his role as Chair of DAF Trucks’ UK National Dealer Council at the end of March, having already taken up the position of Chair of DAF Trucks' International Dealer Council.
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Alan Ellison, previously Parts Director, has been appointed to the position of Commercial Director. Earlier in 2017, Rob Truscott joined the Imperial Group as CEO in the UK following a similar role with Imperial South Africa. Truscott’s appointment coincided with Imperial’s acquisition of Pentagon Motor Holdings last year, and the subsequent restructuring of the Imperial Group in the UK. The Imperial Group is now organised to reflect distinct operational divisions including car, van and truck expertise.
