Communities Secretary Rt Hon James Brokenshire MP said this is the first step in helping housing association tenants get a foot on the property ladder.
It follows measures announced in this week's social housing green paper, to make it easier for residents to progress into home ownership. The existing Right to Buy programme for council tenants backs families who have worked hard, paid their rent and have a sense of pride in their home.
The government is providing £200 million for this Voluntary Right to Buy pilot, with places allocated via a ballot to ensure fairness for applicants.
After working closely with the National Housing Federation to make this launch a reality, money from the discounted sales will then be used to fund replacement homes.
Speaking at the launch, Communities Secretary James Brokenshire MP said: "This government is committed to providing opportunities for people to get a foot on the property ladder and to have a place they can call their own.
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"Our £200 million investment into the Midlands Voluntary Right to Buy Pilot is the first step in helping housing association tenants realise their dream of home ownership."
Chief Executive of the National Housing Federation David Orr added: "Over the past 3 years, we have worked closely with the government on its proposal to extend the Right to Buy to housing association tenants. Of course, this pilot is not the finished product. We want to take the time to get this major endeavour right.
"It will be a success for everyone involved only if every home that is sold is replaced with a new affordable home, and if the application process is as smooth as possible for tenants.
"Now, we are looking forward to working with tenants, with housing associations and with the government to make this pilot a resounding success. This scheme must empower social housing tenants and meet our own ambitions to deliver the homes the country needs."
This is the latest step by government to make the housing market work, with opportunities available to realise the dream of home ownership whether you rent in the private or social sectors. Council housing tenants are already able to buy their home at a discount and since 2010 Right to Buy has helped almost 94,000 households.
Earlier in June, a £1.67 billion government grant was announced from the £9 billion Affordable Homes programme that will deliver 23,000 new affordable homes, including 12,500 for social rent.
Places will be allocated via a ballot to ensure fairness and manage interest within the funding available. The ballot will close a month from today's launch (16 September 2018), with the pilot running until spring 2020 giving successful candidates adequate time to complete the purchase.
The government will assess the impact of the pilot before deciding on the next steps for this policy.
(MH/CM)
