The collection features three premium qualities in PU, rubber sponge and rubber crumb/felt.
"It's great to see Feel the Difference gaining a following on social media," said Richard Bailey, managing director, floorwise. "We're seeing the underlay mentioned more and more on Facebook by fitters keen to show the standard of their work, using Feel the Difference as a mark of real quality."
All underlays within the range are constructed with floorwise's proprietary Ultra High Density for lasting recovery and a difference that can be felt underfoot. Achieving Luxury Use for Elegance (10mm) and Inspiration (10mm) and Heavy Contract Use for Prestige (11mm), the underlays are made to stand the test of time. With excellent acoustic absorption and thermal insulation, each Feel the Difference style is among the best in its class.
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Through a collection involving different materials that share a premium and luxurious feel underfoot, Feel the Difference makes it easy to upsell homeowners to a high-quality underlay. Customers can choose between the feel of a traditional sponge rubber waffle in Inspiration, the comfort of recycled PU foam in Elegance, or the support of rubber crumb and felt in Prestige.
"Feel the Difference has established itself as an underlay collection that delivers a premium touch in any installation," continued Mr Bailey. "Whether Prestige beneath a tartan-patterned woven wilton, or Elegance underneath a luxurious grey twist, there is a quality to make you feel the difference and bring better underfoot comfort and a longer lasting carpet."
www.floorwise.co.uk
(CM)
