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25/07/2019
Legal & General Targets Over 60s In New Home Rental Offer
Legal & General has launched a new home rental offer aimed at over 60s across the UK.
Through the company's suburban later living business, Inspired Villages, it will look to deliver homes to rent in the later living sector. This provides greater choice for residents in order to suit their individual financial circumstances.
This move into the rental sector is also part of Inspired Villages' ambitious expansion programme, aiming to deliver 50 later living communities over the next 5-10 years to a wider demographic of the UK's over 65s.
Inspired Villages will now deliver a vibrant mix of market sale and Build to Rent later living homes. Rental homes are now available at Inspired Villages in Warwickshire, Cheshire, West Sussex and Exeter.
James Cobb, Sales and Marketing Director at Inspired Villages, said: "We are all about providing great options for our residents in order to suit their individual needs. Rental can be an excellent choice for some since home ownership isn't for everyone. For some people we speak to, they don't have a family to pass their money onto, so rental allows them to unlock their housing wealth to live the most spectacular later life with the full financial security. Others may never have been on the housing ladder, but still want to access the lifestyle that our villages offer. And some see this as a great extension of our 'try before you buy' experience – giving them full confidence that the village is the right place for them.
"We want more people to embrace the lifestyle that is on offer at our retirement villages, with all of its positive health and wellbeing benefits, and providing a rental option enables more people to choose us."
Phil Bayliss, CEO of Later Living at Legal & General Capital, added: "With over three million over 60s in UK seeking to downsize their homes, a home for purchase isn’t going to be the right choice for everyone. The number of people choosing to sell their family home to downsize and rent is on the rise, and we are keen to ensure that Inspired Villages is able to offer this opportunity. We aim to be as flexible and as relevant to as many people as possible.
"The introduction of the rental offer at Inspired Villages will widen our target market, and increase the velocity of occupation, enabling more people to downsize to a more manageable sized property, release capital, save on bills and enjoy the benefits that an Inspired village offers. Rental is a great step forward in providing flexible options to allow people to live their best life."
Through the company's suburban later living business, Inspired Villages, it will look to deliver homes to rent in the later living sector. This provides greater choice for residents in order to suit their individual financial circumstances.
This move into the rental sector is also part of Inspired Villages' ambitious expansion programme, aiming to deliver 50 later living communities over the next 5-10 years to a wider demographic of the UK's over 65s.
Inspired Villages will now deliver a vibrant mix of market sale and Build to Rent later living homes. Rental homes are now available at Inspired Villages in Warwickshire, Cheshire, West Sussex and Exeter.
James Cobb, Sales and Marketing Director at Inspired Villages, said: "We are all about providing great options for our residents in order to suit their individual needs. Rental can be an excellent choice for some since home ownership isn't for everyone. For some people we speak to, they don't have a family to pass their money onto, so rental allows them to unlock their housing wealth to live the most spectacular later life with the full financial security. Others may never have been on the housing ladder, but still want to access the lifestyle that our villages offer. And some see this as a great extension of our 'try before you buy' experience – giving them full confidence that the village is the right place for them.
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"We want more people to embrace the lifestyle that is on offer at our retirement villages, with all of its positive health and wellbeing benefits, and providing a rental option enables more people to choose us."
Phil Bayliss, CEO of Later Living at Legal & General Capital, added: "With over three million over 60s in UK seeking to downsize their homes, a home for purchase isn’t going to be the right choice for everyone. The number of people choosing to sell their family home to downsize and rent is on the rise, and we are keen to ensure that Inspired Villages is able to offer this opportunity. We aim to be as flexible and as relevant to as many people as possible.
"The introduction of the rental offer at Inspired Villages will widen our target market, and increase the velocity of occupation, enabling more people to downsize to a more manageable sized property, release capital, save on bills and enjoy the benefits that an Inspired village offers. Rental is a great step forward in providing flexible options to allow people to live their best life."
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