Seddon has started construction work to develop over 60 new homes in Stoke-On-Trent.

Sigma Capital Group has appointed Seddon to build the £7.8 million scheme. A total of 63 properties will be brought to market under Sigma's private rental brand, Simple Life, which currently has over 2,200 build to rent homes across the country.

Located off Newport Lane in Burslem, Stoke-on-Trent, Stanley Park will see the transformation of derelict, brownfield land into a community of two and three-bedroom family properties.

The homes will benefit from shared drives, public open space and landscaping.

A proportion of funding for the development was provided by Homes England and Stoke-on-Trent City Council via the National Housing Infrastructure Fund.


The site has been fully remediated and now a 79 week construction programme is underway by Seddon, adhering to coronavirus safety measures on-site.

Work on the new homes began in April 2020. Due to recent circumstances, representatives from both partners were able to get together for a socially distanced sod-cutting ceremony on 8 September.

Rob Moore, business unit director at Seddon, said: "We always aim to build the kind of homes people aspire to live in, where they can create a life for themselves. It’s great to help Simple Life bring Stanley Park to life.

"Once completed, this will be a new neighbourhood, with excellent community facilities nearby; a place where families can thrive. We can't wait to see the first tenants move into their brand new homes."

Jason Berry, managing director at Sigma Capital Group, said: "We're really excited to be working with Seddon to launch our Simple Life homes in a new area for us. This is a landmark site, marking our first-time partnership with Seddon. We're really looking forward to seeing this collaboration go from strength to strength, delivering high-quality rental homes across the North West & Midlands."