The deal will see the vacant office building being redeveloped into 137 homes, providing a range of apartment types and townhouses.
Great Marlborough Estates acquired the consented one-acre site from Lendlease.
Great Marlborough Estates will revamp and extend Empire House to create 66 high-quality apartments, comprising a mix of predominantly one- and two-bedroom homes.
At Essex Place, which sits behind Chiswick High Road, 46 apartments and four townhouses will be built, with a further 21 apartments developed at the corner of Essex Place and Acton Lane.
In line with changing consumer tastes post-lockdown, each home will benefit from private outdoor space in the form of either a balcony or garden.
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Amenity space will include roof terraces and an elegant new facade being designed to complement the area's surrounding townscape. At ground level, an additional 9,000 sq. ft. of retail and leisure space spread across two units will be created.
Designed by Assael Architecture, the development will be sympathetic to the heritage of the surrounding area.
The townhouses will boast soft red brick tones, reminiscent of the area’s historic buildings, with large windows to maximise natural light and connect each home to the surrounding public realm and residents square.
Grant Lipton, co-founder of Great Marlborough Estates, said: "Whilst Covid-19 has undoubtedly created some uncertainty, we remain committed to the long-term outlook for London and the capital’s property market thanks to strong underlying fundamentals. London will remain a preeminent global hub for business, culture and leisure, all of which will feed into demand for housing in the city.
"Acquiring this site in Chiswick marks a significant milestone for Great Marlborough Estates, further expanding our portfolio across London. Alongside providing high quality, well designed new homes, the redevelopment of Empire House will further enhance Chiswick High Road and open up new opportunities for the local area providing a great place for those who live, work and visit Chiswick."
