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19/07/2021
Groveworld Plans Approved To Create New Homes And Hotel In Camden
Groveworld has secured a resolution to grant planning permission from Camden Council to create new homes, office space and a lifestyle hotel at 330 Gray’s Inn Road.
The proposals, designed by AHMM, include the delivery of 72 high-quality homes – 50% of which will be designated as affordable housing. They will also deliver over 14,000sqm of new innovative office space, including lab-enabled floors, to cater for organisations that will strengthen the Knowledge Quarter’s reputation as a centre for innovation and excellence.
At the heart of the community will be a public courtyard, designed in collaboration between AHMM and landscape architects EAST, which will provide much needed open green space and create new routes and new connections to the wider King’s Cross area.
The 182-room hotel is envisioned as a new communal and leisure asset where people can work from, socialise with friends and take advantage of new amenity facilities, including a restaurant, café and gym.
Groveworld's Senior Development Manager Ross Jacobson said: "This is a significant milestone for an exciting project and our plans to revitalise 330 Gray's Inn Road have been shaped by an extensive programme of engagement over the last 18 months with the London Borough of Camden and the local community.
"The designs will create an exciting new community that, aside from providing much-needed new homes for the borough, will deliver a mix of open spaces and high-quality facilities our residents and neighbours can enjoy.
"Our hope is that this will become an important site in the Knowledge Quarter as it continues to grow and flourish."
AHMM Director Philip Turner added: "We have worked closely with Groveworld and Camden Council since May 2019, to develop an intricate masterplan of five buildings for 330 Gray's Inn Road.
"The final plans represent an exemplary design that has sought to reflect the historical grain of the King’s Cross Conservation Area, and will offer something for everyone, from open spaces to high-quality leisure facilities and a state-of-the-art lifestyle hotel where new and existing residents will be able to work, relax and socialise with friends and family."
The proposals, designed by AHMM, include the delivery of 72 high-quality homes – 50% of which will be designated as affordable housing. They will also deliver over 14,000sqm of new innovative office space, including lab-enabled floors, to cater for organisations that will strengthen the Knowledge Quarter’s reputation as a centre for innovation and excellence.
At the heart of the community will be a public courtyard, designed in collaboration between AHMM and landscape architects EAST, which will provide much needed open green space and create new routes and new connections to the wider King’s Cross area.
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The 182-room hotel is envisioned as a new communal and leisure asset where people can work from, socialise with friends and take advantage of new amenity facilities, including a restaurant, café and gym.
Groveworld's Senior Development Manager Ross Jacobson said: "This is a significant milestone for an exciting project and our plans to revitalise 330 Gray's Inn Road have been shaped by an extensive programme of engagement over the last 18 months with the London Borough of Camden and the local community.
"The designs will create an exciting new community that, aside from providing much-needed new homes for the borough, will deliver a mix of open spaces and high-quality facilities our residents and neighbours can enjoy.
"Our hope is that this will become an important site in the Knowledge Quarter as it continues to grow and flourish."
AHMM Director Philip Turner added: "We have worked closely with Groveworld and Camden Council since May 2019, to develop an intricate masterplan of five buildings for 330 Gray's Inn Road.
"The final plans represent an exemplary design that has sought to reflect the historical grain of the King’s Cross Conservation Area, and will offer something for everyone, from open spaces to high-quality leisure facilities and a state-of-the-art lifestyle hotel where new and existing residents will be able to work, relax and socialise with friends and family."
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