Mr Plant Hire, London based company specialising in the rental of equipment to the M&E industry as well as Lifting, Powered Access, safety at height training and Construction Plant and Tools, announced a new look and refreshed company logo and image.

The company felt that having undergone a change of leadership following the retirement of Martin Lawrence and the appointment of Steve King as the new Managing Director, the time was right to refresh its look and modernise its company image in readiness for the ambitious expansion growth plans that lay ahead.

Established in 1981 Mr Plant Hire has long been seen as one of London's leading independent hire companies operating from several locations in and around London. The company has grown from a single location focussing on traditional plant and tool hire, into a specialist hire company, adding powered access, specialist M&E equipment and specialist lifting solutions to its original offering. The company was acquired by AER Rents Group in 2014 but continues to operate as an independent hire company giving its customers the service, flexibility and care associated with a smaller business alongside the availability of an increased fleet holding supported by the AER Rents investment.


The refreshed branding is centred on a new, more contemporary logo and updated colour palette which feature in our new website and will be seen over the forthcoming months appearing on our vehicle liveries and hired equipment as well as merchandise and signage across London.

Steve King, Managing Director of Mr Plant Hire said: "One of the big areas of improvement we identified when I joined the business was the image we portrayed to our customers, competitors, and prospective employees. Mr Plant Hire is a long-standing traditional business with a bold forward-thinking attitude and while the vision of the business and desire to serve our customers has moved well with the times the image and branding hadn't quite kept up. For this reason it was felt that the time and effort required to refresh our look was a good initial investment so that we could develop the right platform from which to take the business forward.

"We are stepping forwards from our previous look, developed over several years, which had grown dated with the colour scheme feeling harsh and unsophisticated, the font not reflecting the type of business we wanted to be and the various logos confused and difficult to apply to our delivery vehicles and hire equipment. The updated brand follows the principle that less is more - simplicity and clarity lead to good design, reflecting the consistency and reliability of our service.

"We are extremely happy with the new look for our business and feel it demonstrates the solid, dependable, reliable business we have been for over 40 years… and aim to be for at least the next 40."

Visit www.mrplanthire.co.uk to explore the new website and see our new brand for yourself.