The six acre parcel of land, marketed by JLL's Yorkshire and North East office, received an unprecedented amount of interest, resulting in a total of 25 bids being received for the much sought after opportunity in Sprotbrough, on the edge of Doncaster.
The acquisition, led by Crest Nicholson's Regional Director Guy Evans, marks a major milestone for the housebuilder's expansion into Northern England, with the division planning to build 600 homes annually – playing a key role in Crest Nicholson’s growth strategy to deliver over 4,000 new home completions annually by 2026.
The new development, located between Melton Road & Cadeby Road in the affluent village of Sprotbrough, is an allocation of Doncaster's Local Plan. Subject to planning, Crest Nicholson will deliver a mix of approximately 70 open market and affordable homes for the community. It will incorporate Crest Nicholson's new house type range, providing a mix of homes from one bedroom apartments to five bedroom houses, with the first completions expected in Summer 2024.
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Bordered by the New Lane Playground & Park to the east, as well as within easy access of community facilities including a children’s nursery, Village Hall and two churches, the development is expected to be exceptionally popular with local families and downsizers alike.
As part of Crest Nicholson's long-standing commitment to building future-proof, thriving communities, placemaking will form an important aspect of the site, with pedestrian and cycle connections and public open space. A number of sustainable initiatives will also be put in place including preservation of existing hedgerows, a landscape buffer to the Green Belt boundary and established landscaping throughout.
Guy Evans, Regional Director of Crest Nicholson Yorkshire commented: "The acquisition of Sprotbrough is a significant milestone for Crest Nicholson as we expand into the North. We are actively seeking sought after locations, such as Sprotbrough, given its proximity to the city of Doncaster and connections to other key locations within the region, as part of our commitment to delivering high-quality homes and communities across Yorkshire."
James Mohammed, Head of Residential Development for North East said: "Demand for quality housing in Yorkshire continues unabated, so we are happy to welcome Crest Nicholson into the Yorkshire housebuilder market. We are aware of the quality of the product they produce and know the housebuilding industry across the North will be watching with interest as they bring this development to fruition.
"Residential development land in sought-after locations across Yorkshire continues to be limited, so we were naturally delighted to secure the marketing instruction. The huge success of the marketing process further demonstrates the strength of the residential development market in the region."
