Placefirst has commenced work on site for a new apartment scheme in West End, Morecambe.

The firm will deliver 42 high quality one and two bed apartments at the £4.5 million development. This scheme will add to the 107 homes that Placefirst has already built in Morecambe, when work began in 2016 near the famous promenade.

Key members of the Placefirst project team were joined on site by Lancaster City Council and construction partner Tyson Construction, to mark the start of the works.

The scheme will replace a series of terraces and commercial premises on brownfield land. Resident parking and landscaping with integrated planting along Bold Street will feature in the new development, as well as EV charging points, bike storage and photo voltaic panels.


Placefirst worked in partnership with Church Lukas Architects to design the scheme and has appointed Tyson Construction who will use local tradespeople to build the development.

Work is expected to be completed in 2024 and will build on Placefirst’s strong track record in the north west including the iconic Welsh Streets in Liverpool and the recent completion of 53 high-quality apartments at Elevate in Manchester.

Committed to creating quality homes for the single-family rental market, Placefirst manages every aspect of their developments, from the first rental enquiry through to fully managing and maintaining each home and neighbourhood. Each development has a dedicated resident services manager and renters are guaranteed a characterful, well maintained, high-quality home for as long as they like.

Phil Jones, project director at Placefirst commented: "We are delighted to start work on this project in Morecambe. This Bold Street site is a fantastic regeneration opportunity and will bring new life into this area of Morecambe. It's fantastic to see our portfolio of high quality homes in the north west continue to grow, and we look forward to seeing the scheme develop."