Isuzu UK has announced that the Isuzu D-Max has once again secured the prestigious Pick-Up of the Year 2024 award from Company Car & Van magazine.

This marks the third consecutive win for the Isuzu D-Max in this category, a testament to its unrivalled performance and versatility in meeting the needs of small to medium fleets.

Celebrating its fourteenth year in the industry, Company Car & Van magazine stands as a beacon of expertise for fleet managers and company directors overseeing fleets of fewer than 100 units. As a trusted motoring publication and website, it caters to those with the authority to shape their company's vehicle fleet, providing invaluable insights into the latest developments, trends, and innovations in the automotive sector. Recognised for its insightful analysis and comprehensive reviews, the magazine assists decision-makers in making informed choices that align with the unique demands of their business operations. Company Car & Van continues to play a pivotal role in guiding professionals toward vehicles that not only meet their practical needs but also align with the ever-evolving landscape of corporate mobility.

The award handover took place at Isuzu UK's headquarters in Solihull, near Birmingham, where Isuzu UK Managing Director Alan Able graciously received the honour.


Andrew Walker, Editor and Publisher at Company Car & Van, expressed: "Despite the arrival of a number of new competitors in 2023, the Isuzu D-Max is yet again our Pick-up of the Year for 2024. Why? It offers the most comprehensive range of single, extended & double cabs in the sector with a plethora of conversions offered as well. The recent facelift has increased its appeal, and with the on-trend tech and safety features on board that customers want, it ticks those boxes too. Most importantly, if you need a pick-up to be a pick-up, it does the tough stuff as well."

Alan Able, Managing Director at Isuzu UK, commented on the win: "We are honoured to receive the Pick-Up of the Year award for the third consecutive year. This recognition is a testament to the commitment of Isuzu to providing high-quality, reliable vehicles that meet the diverse needs of our customers."

The award-winning Isuzu D-Max line-up offers a range of vehicles tailored to different preferences and business requirements.

Business Range

Utility: Aimed at businesses, the Utility model comes with single, extended, or double-cab body styles. It features a wipe-clean vinyl floor covering, hard-wearing cloth upholstery, and automatic headlights and windscreen wipers.

All-purpose Range

DL20: Adds features like heated front seats, rear parking sensors, 18-inch silver alloy wheels, and a colour-matched front bumper.

DL40: Builds on the DL20 with a premium feel inside the cabin, including SUV-like specifications such as keyless entry, push-button start, dual-zone climate control, leather interior, and a reversing camera. It also features a 7-inch multimedia system with Apple CarPlay and Android Auto compatibility.

Adventure Range

V-Cross: Best-selling in this range, it adds a 9-inch multimedia system, an eight-speaker sound system, and distinctive gun-metal grey exterior styling elements.

Arctic Trucks AT35: Takes the V-Cross even further with additional accessories created for extreme off-roaders, including 35” tyres, elevated Bilstein suspension, widened wheel arches, custom sidebars, and AT35 styling on the outside and around the cabin.