Pobl Group and have completed a merger deal that brings together two of Wales' leading Registered Social Landlords.

The two organisations have a shared commitment to improving communities and providing quality housing solutions for Wales, creating the right environment for people to flourish.

The newly expanded group will manage more than 23,000 homes in Wales, with ambitious plans for growth to deliver more than 4,500 new homes over the next five years. The Group will employ more than 3,000 people and will be a major contributor to the Welsh economy.


Scott Sanders, Chief Executive Officer at Linc, has been confirmed as the new CEO of Pobl Group, with Amanda Davies stepping down after leading Pobl for more than 20 years. Julia Cherrett, Chair of Pobl Group, will continue in her role.

Julia Cherrett, Chair, Pobl Group, said: "We are thrilled to join forces with Linc Cymru to build a stronger, more resilient organisation, enabling the Group to build more of the quality affordable homes that Wales needs and to deliver more and better services for our customers, in the communities where they live.

"The two organisations are a good fit in so many ways. Culturally, we share similar values and attitudes, strategically we have similar ambitions and complementary expertise, while geographically we both operate primarily along the M4 corridor. This is an exciting opportunity for customers and colleagues alike.

"I would like to welcome Scott into his new role, and to pay tribute to Amanda who has done a fantastic job leading Pobl and establishing the Group as Wales’ largest provider of housing, care and support."