Salford City Council has approved regeneration plans to transform MediaCity and The Quays into an iconic waterfront destination.

Inspired by design-led waterfronts such as Oslo in Norway and Australia's Darling Harbour the revised regeneration proposals also include around 3,000 new homes as well as approximately 800,000 sq ft of additional commercial space across 60 acres. The approval comes following an extensive consultation period and input from the local community.

A new artist’s impression has been released to illustrate the new vision for the waterfront – the focal point of the regeneration plan's waterfront and Gateway quarter – forming one of four zones.


The aspirational vision for the waterfront will bring new and flexible, all-weather glass-fronted structures and pavilions are proposed. This includes a new pedestrian link bridge from MediaCity to The Lowry and Quayside as well as plans to activate North Bay.

A new boardwalk and link bridge along the MediaCity waterfront will feature more, quality nature and green space, innovative art installations, places for people to eat, drink or enjoy the tranquil views from new, design-led fixed outdoor furniture. The giant Piazza will also be reimagined with moveable structures which can house a variety of brand activations all year round.

The backdrop to the waterfront is the media quarter – home to the current cluster of 250 creative, tech and digital companies including ITV, BBC and dock10 studios positioned around MediaCity’s main Piazza.

The Living Hub will bring a new opportunity for the destination featuring new, highly sustainable homes, businesses and convenience retail interspersed with pockets of green space and boulevards. While, the Culture and Community Hub centred in and around Quayside and The Lowry aims to be the cultural, leisure and retail heart of the destination.