Samsung Electronics (UK) Limited has teamed up with Watkin Jones Group to launch their Build To Rent (BTR) residential project in Cardiff.

Set to be the largest BTR development in Wales, and part of a wider £1 billion regeneration project in the Welsh capital, Samsung has been awarded an exclusive supply agreement to provide technology solutions for 715 build to rent apartments for the project at Central Quay, which broke ground in March 2023.

As a trusted partner to construction developers in the building industry, Samsung will provide a range of technologies for multiple projects including Purpose Built Student Accommodation, BTR and traditional homes. This includes air source heat pumps, in addition to domestic appliances across refrigeration, cooking and laundry.


In addition, Samsung is partnering with Fresh, Watkin Jones' award winning and leading third party operator of Residential for Rent properties, to offer a range of exclusive discounts and offers to their residents. Those living in a Fresh-managed building will have access to exclusive promotions and discounts across a range of Samsung appliances and technology.

Gary Denham, Product Development and Procurement Director at Watkin Jones, commented: "Watkin Jones Group is pleased to partner with Samsung to allow our projects and clients to stay at the forefront of technological advances, whether this be with energy efficient heating and hot water generation, cooling solutions, or with high quality smart technology appliances for residents. We are proud to deliver the highest quality innovative accommodation and partnering with Samsung will be of great benefit to our clients and residents as well as to Watkin Jones Group, both now, and, in the future."