The partnership sees Jack and Youth Media’s (part of Youth Group) successful content format, 'Circle', bringing together five inspiring young people across the Kier business, interviewed by Jack on why construction careers are worth considering and the vast opportunities available to the next generation.
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According to the Construction Industry Training Board (CITB), they have reported an increased interest in among young people joining the construction industry in the UK with a '45% increase in annual traffic' to their website with 33% of them being under 18. Source
This highlights the importance of showcasing the careers available in construction hearing directly from the young people living and breathing it every weekday.
Utilising the large youth community that Youth Group has of 1.8 million members, Kier and Youth Media are able to promote the opportunities to a massive number of young people thinking about their first step or even 3rd step into their careers and why construction just might be the place for them.
Jack Parsons is passionate about partnering with the right organisations that deeply care about the next generation and Kier is certainly one of those brands.
