The housebuilder's Wessex region will transform the Hilperton-based site, on the north-eastern edge of Trowbridge, into 'Highfield Gardens'.
It will include a mix of homes, which will all feature sustainable infrastructure such as solar panels and electric vehicle charging points, and 20 affordable units, responding to the varied needs of local first-time buyers and families.
The land, which was allocated for housing in the Wiltshire Housing Site Allocations Plan, was carefully designed in collaboration with the Local Planning Authority and other key stakeholders to reflect and enhance the local character of the area.
Persimmon Wessex Deputy Managing Director, Seb Spiller, said: "We're delighted to have acquired this prime site in Hilperton, which will allow us to deliver much-needed, high-quality homes for local people in the area.
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"Working closely with Wiltshire Council, we've created a vision that preserves local character, supports biodiversity and enhances connectivity, all while providing a mix of housing options for a diverse range of buyers.
"We look forward to commencing on site early in 2025 as we continue our positive track-record across Wiltshire delivering sustainable communities and quality homes for local people."
The scheme will preserve existing habitats for bats, retain trees and hedgerows, and introduce new planting to support local wildlife.
Over 100 new trees, wildflower grasslands, and dedicated biodiversity features such as bird and bat boxes will be added to the site.
Highfield Gardens will also provide areas of green public open space, including a new children's play area, ensuring recreational spaces for families and the wider community.
The project will, via a Section 106 agreement and the Community Infrastructure Levy, also see Persimmon provide significant financial contributions totalling over £1.4 million towards local infrastructure improvements including schools, highway works and improvements to Hilperton Village Hall.
Construction is set to begin in February, with Highfield Gardens poised to deliver new, high-quality homes and a lasting positive impact for the Hilperton and Trowbridge communities.
