“Encouraging sales led us to believe that this year’s show would be a success from the start,” stated Interbuild Event Director, Gordon Thomas. “Now, with just weeks to go, I’m delighted to report that this is indeed the case and we’re fast nearing capacity.”
A welcome return from United Merchants’ Unimer Showcase has spurred a massive response in Hall 5’s Structural Building section; with B&Q back on board and Kingspan exhibiting with sister company, Potton. Alongside Structural, Timber Zone is already a sellout and set for expansion in the final weeks before the show.
Also within this area, the Offsite Solutions Zone hosted by Mtech Group, is complementing its impressive exhibitor line-up – including H&H Celcon, Elements and Framing Solutions – with a raft of new show initiatives.
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Its ‘Meet the Client’ sessions, for instance, offer visitors a unique opportunity to get face-to-face with high profile decision makers from heavyweight companies. In addition, Mtech’s popular technical guided tours and Offsite ‘Masterclass’ sessions are back and bigger than ever, with a record 1500 free seminar places now available.
Other sections performing well are Hall 3’s Heating, Plumbing and Ventilation; Flooring and the CEDIA (Custom Electronic Design and Installation Association) home automation area, with companies including Aventure, Adapt Control Solutions and SISD already signed-up.
“Social trends have a dramatic impact on the industry and the response we’ve had to the new CEDIA area is a prime example,” added Mr Thomas. “Home automation features are fast becoming highly sought after and property developers are tapping into this as a key point of differentiation.
“Another obvious key driver at the moment is sustainability. The Eco Interbuild initiatives have been well received with many exhibitors choosing to enter the new Eco Product Showcase. In addition, we’re working with key trade bodies to put together a thought provoking seminar schedule and the BRE’s talks on low carbon homes, in particular, have generated a lot of interest already - as well as similarly ‘green’ themed sessions proposed by RIBA CPD and TRADA.”
(CL/SP)
