Carbon footprinting of products is not new, but in the landscaping industry it was unknown until Marshalls launched its Carbon Calculator in January 2007.
The new announcement confirms Marshalls will use the standard developed by the Carbon Trust, to calculate the embodied carbon emissions of its domestic product range and to reduce product carbon emissions while working with the Carbon Trust to explore the best way to communicate this information to consumers.
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Chris Harrop, Group Marketing Director, said: "Cynics tend to think that it’s too difficult to carbon label because of the work that’s needed to look at manufacture and supply chains and the confusion over what to do about the carbon footprinting of products used for a garden or driveway project.
"But with the work we’ve been doing, we’re confident that carbon labelling is not only possible in the landscaping industry, it is imperative. Consumers have a right to know the impact of their buying decisions."
(CL)
