The study is looking at potential competition and consumer concerns within the private home building market. Home owners who take part in the survey will be asked about their experiences of purchasing and living in their new home. They will also be asked how satisfied they are with the quality and range of properties available as well as the adequacy of redress if something goes wrong.
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The OFT has commissioned Marketing Sciences, a market research company, to conduct one thousand interviews. These will represent a cross section of properties purchased in Great Britain in the last two years, including houses, flats and bungalows. Home owners will be interviewed by a researcher at their home.
Heather Clayton, OFT Senior Director of Markets and Projects, said: "For many people, buying a house is the largest purchase they will ever make and the study will look for ways to improve the experience of buying a new home as well as the range and quality of new homes available and the after sales service offered. We would encourage everyone who is contacted to take part."
In addition, the OFT – who plan to publish their findings by summer 2008 - will also conduct surveys of builders and local authority planners as part of the evidence gathering stage of the study.
(NS/SP)
