The company will employ a construction method for the Uxbridge-based hotel that will use 86 modified ship containers from China. The containers will be stacked on top of each other and securely bolted together.
Travelodge predicts that this strategy of building hotels will enable the chain to cut 10% from the cost of each build, and improve construction speed by 25%.
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The average cost to build a 100-bed hotel traditionally runs at approximately £5m. The new method is predicted to reduce costs by 10% to £4.5m.
As the chain plans to build around 40 hotels a year until 2020, with up to 50% of estate built using this technology, the saving could be £10m a year.
Paul Harvey, Travelodge's Director of Property & Development, said: "We see this method of construction as a viable way for us to achieve our ambitious growth targets and believe that almost half of our new hotels over the next 12 years could be built in this way."
The Uxbridge Travelodge is due to open in June, with rooms starting at £19 a night.
(NS/JM)
