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Construction News
06/02/2008
British Airways Newest Tier One Partner
British Airways has been announced as the newest Tier One partner for the 2012 Games, in the airline category.
A firm supporter of the London 2012 bid, the airline will now have marketing rights to the London 2012 Games and provide flights to athletes for the Beijing Games this summer and the Vancouver 2010 Winter Games.
As part of the deal announced at Heathrow's Terminal 5, British Airways will also provide support for volunteer training and a travel bursary scheme for aspiring athletes.
Willie Walsh, British Airways Chief Executive, said: "British Airways is a natural partner for London 2012 and we are proud to become part of the team that makes the London 2012 Olympic and Paralympic Games a success.
"As one of Britain's most high profile and iconic brands, it is right that we should sponsor the Games in our home city. We supported London's bid in 2005 and we will be proud to welcome the world to London when the global spotlight falls on the UK in 2012."
British Airways becomes the fourth Tier One Partner for London 2012 after Lloyds TSB (Banking and Insurance Partner), EDF Energy (Utilities Services Partner) and adidas (Sportswear Partner). Deloitte is a Tier Two Supporter.
(GK/JM)
A firm supporter of the London 2012 bid, the airline will now have marketing rights to the London 2012 Games and provide flights to athletes for the Beijing Games this summer and the Vancouver 2010 Winter Games.
As part of the deal announced at Heathrow's Terminal 5, British Airways will also provide support for volunteer training and a travel bursary scheme for aspiring athletes.
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Willie Walsh, British Airways Chief Executive, said: "British Airways is a natural partner for London 2012 and we are proud to become part of the team that makes the London 2012 Olympic and Paralympic Games a success.
"As one of Britain's most high profile and iconic brands, it is right that we should sponsor the Games in our home city. We supported London's bid in 2005 and we will be proud to welcome the world to London when the global spotlight falls on the UK in 2012."
British Airways becomes the fourth Tier One Partner for London 2012 after Lloyds TSB (Banking and Insurance Partner), EDF Energy (Utilities Services Partner) and adidas (Sportswear Partner). Deloitte is a Tier Two Supporter.
(GK/JM)
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