The Guinness Partnership, one of the country's largest housing providers, has launched a distinctive new brand across all of its areas of operation.

The five organisations that make up the Partnership adopted new logos and corporate colours across all of their letterheads, signage, vehicle livery, websites and corporate literature.

The suite of logos are based around the letter 'G' of the word 'Guinness' and have been developed to maximise the organisation's position and presence in the social housing sector.


The Partnership has simultaneously announced a new corporate vision, to deliver 'great service, great homes and a great place to work'.

Chief Executive, Simon Dow said: "Over 800 people drawn from our customers, staff and boards were involved in the consultation about our new visual identity.

"It's a new look that emphasises that even with their own identities all the companies in the Partnership are part of a single team working together with shared values and for a common purpose. It's an important part of the journey to create a distinctive and trusted brand for our customers and all those we work with."

(CD/JM)