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Construction News
11/03/2009
Toolpak Scoops Excellence Award
Launching the new Force X diamond blade range, Toolpak took an award for excellence at the Executive Hire Show. With innovative packaging and point of sale, the new multi-material diamond blades were a hit.
Of particular interest was the new Force X toolbar with inbuilt DVD demonstration promoting the versatility and cutting edge performance of the diamond blades aiding blade selection.
Alison Roberts, Toolpak Marketing Manager (pictured) explained: "We involved hirers at every stage of the launch from package design to point of sale. Hire Shops have welcomed the helpful demonstration movie, as it shows customers blade performance across a range of materials from soft black to reinforced concrete and metal profiles. It's a real sales booster."
"Using the Executive Hire Show as a key event, Toolpak attracted and rewarded visitors to the stand, with competitions, interactive games and product demonstrations, which was popular with visitors and fellow exhibitors alike."
Of particular interest was the new Force X toolbar with inbuilt DVD demonstration promoting the versatility and cutting edge performance of the diamond blades aiding blade selection.
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Alison Roberts, Toolpak Marketing Manager (pictured) explained: "We involved hirers at every stage of the launch from package design to point of sale. Hire Shops have welcomed the helpful demonstration movie, as it shows customers blade performance across a range of materials from soft black to reinforced concrete and metal profiles. It's a real sales booster."
"Using the Executive Hire Show as a key event, Toolpak attracted and rewarded visitors to the stand, with competitions, interactive games and product demonstrations, which was popular with visitors and fellow exhibitors alike."
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