London 2012 Sustainaibility Partner EDF Energy has launched an annual 'Green Britain Day', aiming to show the world how Britain can lead the world in the race against climate change.

Inspired by the Games, people are being invited to join Team Green Britain and use the day, 10 July, as the start of a journey to be more sustainable.

Olympic and Paralympic champions including cyclist Victoria Pendleton and Paralympic swimmer Eleanor Simmonds are among those who have joined the team.

Over 450 schools have signed up to be part of activities, as part of EDF's online 'POD' educational resource; 1,000 more have downloaded materials to help them 'do something green for the team' on the day. There will also be 20 community events running across the UK.


The project is running in association with the Eden Project, who are holding a concert featuring Paul Weller and Florence and the Machine to round off the day.

Sebastian Coe, London 2012 Organising Committee Chair, said:"'London 2012 is all about using the power of the Games to inspire change and it's fantastic to see EDF Energy, the first sustainability partner of London 2012, taking this on in their activation. The Green Britain Day campaign is a great way for people to come together and make a difference.

"Sustainability underpins our planning for the Olympic Games and Paralympic Games. It will be a key part of our legacy and Team Green Britain will, I hope, grow as we head towards 2012 and live on after the Games have gone."

(CD/NS)