Running across two weeks at the end of July and into the start of August, the campaign was designed to reinforce the bold marketing strategy employed by Leyland this year.
Containing the cheekiest of images from Leyland's popular 2009 calendar, the adverts are said to have "caused temperatures to soar" across the capital as the weather plummeted.
Delivering the equivalent value of four advertising spots during an episode of Coronation Street, the digital advertising ensured that Leyland's 'cheeky side' was shown in excess of 20,000 times at each of the 20 key sites, which were located on the main thoroughfares into the city.
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Following their successful sponsorship of leading British Touring Car Championship team BMW Airwaves and the pulsating Leyland Karting Championship, the advertising campaign was said to show that Leyland 'Gets On With It', as its own slogan says.
Leyland has a comprehensive collection of top quality paints for the trade including emulsions, primers, floor paints and trim products in addition to the well-respected Truguard exterior and Contract range specifically designed for new build work.
The Leyland product range is backed up by an extensive support service offering Technical Support, In-Store colour tinting, a unique free colour matching service and colour schemes for the professional user.
See: www.leylandtrade.com
(BMcC/KMcA)
